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Go To:  STEP 2  |  STEP 3

So what is branding? And why is it so important for your business?

Branding goes way beyond just a logo or graphic elements. When you think about your brand, you’re really talking about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. So, in short, your brand is the way your customers perceive you – and you need to do everything in your power to get that right!

Unfortunately, many small businesses don’t spend the necessary time thinking about their brand in this broad sense and don’t ever come to fully appreciate the impact that their brand has on the success (or failure) of their business. Here are some immediate steps you can take to make sure that you are not one of them!


Logo: A good logo is critical for a successful business—especially in a trade as competitive as security services. If your logo is outdated, it’s time to spend some time and money to update it. Here are some inexpensive ways you can do so:

Website: Your website also speaks volumes about you and your company. If your site is not mobile responsive, is not SEO friendly, you have high bounce rates or your site is just plain outdated, it’s time to revamp your site. You can easily find a local designer by Googling “local website designers” or if you are little more adventurous, visit one of the sites below where you can post your job and receive bids from website developers and designers from all over the world:

Business Cards: A business card is one the most effective direct marketing tools and is usually one of the first impressions of your brand. As with websites, it’s easy to find a local print shop that can produce high-quality business cards for a reasonable price. Make sure to call around since prices can vary significantly from one shop to another – or use one of the online services below:

Social Media / Blogging: The most important things to keep in mind when it comes to social media and blogging is to choose the right channels, have a content strategy and engage with your audience regularly. If you don’t think you will have the resources to upkeep your social channels, it is significantly better to not have social accounts than to have accounts that are inactive. Remember that there are no shortcuts when it comes to engaging your audience on social media!

Here are some tools that can help you grow and engage your followers:

Phone: It goes without saying that proper phone etiquette is very important in how you represent your company. If your budget allows, there are also several VoIP services available that are relatively easy to setup and can make your business sound even more professional. Common features of some of these services include call routing to different departments or personnel, professional greetings / hold messaging, as well as toll-free numbers.

Appearance: In a business setting, your and your staffs’ appearance matters tremendously. Investing in profession attire for your staff can have a significant impact in not only helping you close more deals but also in retaining more customers. Some resources include:

Pricing: Even your pricing has an impact on how your potential clients perceive you. Do keep in mind though that simply charging higher pricing does not equate to a better brand – everything else we discussed today and what will discuss in the next step needs to come together seamlessly to create a brand that “allows” you to charge more.

To go to the next step in this series click on the link below.

Also, if you haven’t already signed up for ODIN, make sure to start your FREE trial today. ODIN is an intuitive and low-cost scheduling and incident reporting system for security personnel on-the-go

ODIN has 2 components:

A Mobile App (iOS and Android) for the security personnel where they can:
– View their shifts (and locations) that they are assigned to
– Check in at the location when they arrive and check out when they leave
– Record any incidents with the ability to add description as well as pictures

A simple and intuitive Management Console where the manager can:
– See the location of all the security personnel who are on duty
– Manage employees and add client locations
– Create schedules for the security personnel (which they can access from their app)
– Review case notes and create reports for clients